Our business is constantly getting new clients. We don't do marketing and we just have a small regular business listing in the yellow and white pages.
Most of our business is repeat business and we also get new clients every once in a while.
I've tried to focus more of our marketing efforts on branding and creating a professional image through marketing materials. However, I think it's equally important to continue marketing to our existing clients as a whole.
At some point it would make sense to purchase a program where we could enter contact information, send press releases and information, and keep track of our clients needs via a database. Not only would this be ideal for the whole office to use ... but it would really help with customer satisfaction and making sure that we delivery everything we promise and go beyond!
A sales lead management tool would be the perfect solution for us. AIMPromote seems to offer a really good product that helps with lead management while letting you integrate services with online and paper. It can also monitor traffic on your website and allows you to see the demographic and where your traffic is coming from.
The great thing about AIMPromote is that it offers some of the same features as other programs and MORE! Plus, they are offering a 14 day trial period so that you can see if you like it before purchasing.
Check it out!
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