Things have been changing at PPP central. One thing that I've noticed is that they have started is segmentation. The whole idea of this is to break down their bloggers by demographics, blog type, page rank, and tack rank/quality of blog.
I think it's a great option for advertisers because the reality is -- they are looking for the most effective advertising and one way to do that is to target their marketing efforts.
If the advertiser isn't happy then they are not going to spend their money with PPP and I'm not going to make money either!
For example, just a few days ago there was a $90 opp for people that had blogs dealing with diamonds and jewelery. I was obviously not eligible for this opp - but people that were hit it big! Plus, the advertiser got to spend a certain amount and know this his/her advertising dollars were hitting the targeted audience of people that like to read about diamonds and jewelery! So it's really a win-win for the advertiser and the blogger.
Most recently, there has also been a $1,000 post! I wasn't eligible because my page rank wasn't what they were looking for. Maybe someday.
The reality is PayPerPost has to be the most attractive and really appeal to the advertiser. This can be considered a real risky advertising campaign because it's so new and many companies aren't willng to take the chance without seeing results first.
Aside from segmentation another thing that helps the advertiser is that their rates are a fraction of the competitors. PPP charges a 35% service fee while competitors like ReviewMe charge a 100% mark up!
BTW, my blogs weren't accepted into ReviewME and I have close to 200 readers daily on each blog!
From an advertising standpoint --- I think PayPerPost is far superior to the other blog for money sites. They are organized, responsive, and don't waste advertiser's money. But more importantly, it's affordable! You can choose how much you want to spend and check it out and see if it works for your company.
There seem to be tons of repeat advertisers -- so they must be doing something right!
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